How Competitive Are You?

25 08 2014

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Mark Miller, VP of Chic-fil-A wrote in a recent blog, “Perhaps more than anything else, broadly and accurately defining your competition will impact your thinking. When Coke decided a few years ago, their competition was not limited to other soft drink manufactures, rather, their true competition was all the beverages consumed globally on a daily basis by every man, woman and child, it changed their view of their business. Today, it’s not just about Coke, Diet Coke and Sprite – Coke has over 500 brands and sells more than 1.9 BILLION servings a day. This would not be the case if Coke thought Pepsi was their only competitor.”

Who or what is your competitor? Are you competing with a sibling, a co-worker, a fellow student, a church staff member, the local mega church or a neighbor? This type of competing also involves comparing. Perhaps your eyes and your mind are on the wrong person(s). The Bible reveals there is a thief who has come to rob, steal and finally destroy you. As long as the evil one can misappropriate your focus and attention on another person, he can keep you from focusing on who your real competitor actually is. Satan is competing for your soul along with the souls and spirits of the ones you feel you are competing with. Competition through a friendly game of tennis is great, but competition that leads to comparison with others is a huge negative. In fact, Paul said that we are unwise to compare ourselves, either we will become prideful or suffer from feelings of insignificance (I Corinthians 10:12).

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